introducing

American Market PresenceTM

Firehole compiles live distributor inventory data streams into a centralized system, synthesizing that data into metrics to expose exactly what's American-owned. Here is today's American Market Presence. Data as of Oct 12, 2026 2:30 AM EDT — refreshes daily

9mm Luger
5.0%
American-Owned

5.56 NATO
25.8%
American-Owned

300 BLK
12.2%
American-Owned

.45 ACP
5.9%
American-Owned

9mm Luger
5.0%
American-Owned

American Market Presence is our measure of how much of a caliber's full catalogued SKU universe actually has commercial-depth stock available right now from American Owned & Made brands only. For further information regarding how we measure and define this metric please visit our Ammunition Supply Report.